Top 5 Hasbro Games App Performance in Ukraine, Q4 2022

In the fourth quarter of 2022, the top 5 Hasbro games apps exhibited varied performance trends in Ukraine on a unified platform. Below, we delve into the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.

Magic: The Gathering Arena experienced fluctuations in weekly revenue, reaching a peak of approximately $1.1K in the week of November 14. Weekly downloads remained relatively stable, with minor increases and decreases, ultimately peaking at 163 in the week of October 31. The app saw a slow but steady increase in weekly active users, starting at 462 and ending the quarter at 473.

Transformers: Earth Wars showed a general upward trend in both weekly downloads and revenue. Downloads rose from 268 in late September to 443 by the end of December. Revenue saw significant growth towards the end of the quarter, peaking at $656 in the final week. The number of weekly active users remained relatively stable, ranging between 1.5K and 1.6K.

MONOPOLY: The Board Game displayed a notable increase in weekly downloads, especially in December, where it surged to 331 in the last week. Revenue also saw a steady rise, culminating in a high of $330 during the same period. Weekly active users showed a sharp increase towards the end of the quarter, reaching 409.

MY LITTLE PONY: MAGIC PRINCESS had consistent weekly downloads, averaging around 3K throughout the quarter. Revenue spiked significantly in the week of December 19, reaching $734, before settling at $339 in the final week. The app maintained a strong weekly active user base, with numbers hovering around 30K.

Peppa Pig™: Sports Day exhibited minimal activity in downloads and revenue. However, there was a small uptick in revenue in mid-December, peaking at $139. Weekly active users remained low, starting at 42 and gradually decreasing to 21 by the end of November.

For more detailed insights and further information, visit Sensor Tower.